How does the skill handle different site structures?

It dynamically fetches the latest Actor schemas from Apify via the mcpc tool to ensure it uses the correct input parameters for each specific platform.

Do I need an Apify account to use this skill?

Yes, you need an APIFY_TOKEN saved in a .env file and the mcpc CLI tool installed to execute the scraping Actors.

Can I export the monitoring data to a file?

Yes, the skill allows you to save results in CSV or JSON formats, or display a quick summary directly in the chat.

Which platforms does this skill support?

It supports a wide range of platforms including Google Maps, Booking.com, TripAdvisor, Facebook, Instagram, YouTube, and TikTok.

Can this skill perform sentiment analysis?

The skill focuses on data collection, but once the reviews and comments are fetched, Claude can be used to analyze the sentiment of the gathered text.

Apify Brand Reputation Monitoring

Name: Apify Brand Reputation Monitoring
Author: apify

byapify

•

190

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Web Scraping & Data Collection

Monitor brand reputation and sentiment by scraping reviews and mentions across major social and review platforms.

This skill enables Claude to automate brand reputation tracking by extracting reviews, ratings, and mentions from platforms like Google Maps, Facebook, Instagram, and TripAdvisor. It leverages Apify's powerful web scraping Actors to gather customer feedback and sentiment data, allowing users to analyze their online presence, track competitor performance, and generate comprehensive reports directly within their development environment. By streamlining the data collection process, it provides actionable insights into brand health and customer satisfaction.

Key Features

01Direct integration with Apify's specialized scraping Actors

02Multi-platform support including Google, Meta, and TikTok

03Automated Actor schema discovery via mcpc

04Flexible output formats including CSV, JSON, and chat summaries

05190 GitHub stars

06Real-time review and sentiment data extraction

Use Cases

01Tracking customer sentiment across multiple social media and review sites

02Aggregating business ratings for market and competitor analysis

03Exporting bulk brand mentions for marketing and SEO reports

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add apify/agent-skills apify-brand-reputation-monitoring

For use in Claude.ai and ChatGPT

Download Skill