How does Brand Builder gather project context automatically?

The skill scans your local environment for README.md, package files (like package.json or Cargo.toml), and recent Git history to understand your features and tech stack without manual input.

When should I use /brand-builder versus /brand-init?

Use /brand-builder if you specifically need the legacy brand-profile.yaml format or if brand-kit is unavailable. For most new projects, /brand-init is preferred for the unified brand-as-code pipeline.

Which skills integrate with the Brand Builder profile?

Once established, your brand profile is consumed by the /post, /announce, and /social-content skills to generate tailored messaging.

What is the purpose of the brand-profile.yaml file?

The brand-profile.yaml is a configuration file that stores your project's audience, tone, and content topics. It acts as a guide for other Claude Code skills to ensure generated text stays on-brand.

Brand Builder

Name: Brand Builder
Author: phrazzld

byphrazzld

•

Marketing Automation

Establishes a project's brand identity and voice through interactive discovery to guide consistent content generation.

Brand Builder is a specialized Claude Code skill designed to codify a project's unique identity, target audience, and communication style. By combining interactive user questioning with automated analysis of repository metadata—such as Git history, README files, and tech stacks—it generates a structured brand-profile.yaml. This profile serves as the foundational source of truth for your project's voice, ensuring that all future AI-generated social media posts, launch announcements, and marketing materials remain consistent and aligned with your core value proposition.

Key Features

01Automated context gathering from Git logs and project configuration files

02Analyzes tech stacks and READMEs to extract key project features

03Interactive discovery process for defining audience, tone, and values

04Generates a standardized brand-profile.yaml for cross-skill integration

055 GitHub stars

06Legacy support for projects requiring the brand-profile format

Use Cases

01Aligning AI-generated marketing copy with a project's specific developer audience

02Establishing a consistent voice for a new open-source repository

03Generating a content strategy based on technical project milestones

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add phrazzld/claude-config brand-builder

For use in Claude.ai and ChatGPT

Download Skill