What are the five phases of the Brand Discovery methodology?

The methodology operates in five sequential phases: Identity Discovery, Audience Discovery, Voice Discovery, Positioning Discovery, and Messaging Discovery.

What kind of files does this skill generate?

The skill generates machine-readable YAML files, such as identity.yaml and voice.yaml, which serve as the permanent source of truth for the brand's identity and messaging.

What is the primary goal of the Brand Discovery skill?

The primary goal is to replace inconsistent 'tribal knowledge' with a structured, documented brand foundation that ensures all content and public-facing work speaks with one consistent voice.

How does this skill handle brand voice definition?

It uses a tone spectrum (evaluating formality, humor, and technicality) and specific vocabulary lists to define exactly how a brand should sound and which terms to avoid.

Brand Discovery & Identity

Name: Brand Discovery & Identity
Author: twofoldtech-dakota

bytwofoldtech-dakota

Marketing Automation

Establishes a comprehensive brand foundation through a structured five-phase methodology for identity, voice, and messaging.

About

This skill provides a systematic framework for brand discovery, guiding teams through five critical phases: identity, audience, voice, positioning, and messaging. By transforming abstract brand concepts into structured, machine-readable YAML files, it creates a 'source of truth' that ensures consistency across all engineering and marketing outputs. It is particularly useful for agencies, startups, and technical consultancies looking to move past tribal knowledge and implement a scalable, precise brand identity that resonates with specific technical audiences.

Key Features

Customizable voice and tone spectrums with specific vocabulary guidance
Competitive positioning and value proposition mapping for technical markets
Deep audience profiling including pain points, triggers, and anti-audiences
Structured five-phase discovery methodology (Identity, Audience, Voice, Positioning, Messaging)
Generation of machine-readable brand 'Source of Truth' YAML files
0 GitHub stars

Use Cases

Refining a technical product's market positioning to target CTOs and VPs of Engineering
Standardizing internal documentation and public-facing content for engineering consultancies
Onboarding a new project to establish consistent messaging and identity from day one

About

Key Features

Customizable voice and tone spectrums with specific vocabulary guidance
Competitive positioning and value proposition mapping for technical markets
Deep audience profiling including pain points, triggers, and anti-audiences
Structured five-phase discovery methodology (Identity, Audience, Voice, Positioning, Messaging)
Generation of machine-readable brand 'Source of Truth' YAML files
0 GitHub stars

Use Cases

Refining a technical product's market positioning to target CTOs and VPs of Engineering
Standardizing internal documentation and public-facing content for engineering consultancies
Onboarding a new project to establish consistent messaging and identity from day one