Why does this skill require a CUSTOMER.md file?

Effective brand voice is dependent on your audience. The skill analyzes your customer definition to recommend a personality and tone that will actually resonate with your specific users.

How does it help avoid 'AI-speak'?

The skill includes an anti-patterns section where it identifies and prohibits generic phrases, corporate buzzwords, and robotic language that often plagues AI-generated copy.

Can I use this to update existing brand guidelines?

Yes, the workflow includes a check for existing files and allows you to refine, update, or completely refresh your current BRAND_GUIDELINES.md.

Does it provide examples of how to write for different contexts?

Absolutely. It generates a 'Tone by Context' matrix that provides specific examples for marketing, in-app UI, error messages, and support interactions.

Brand Identity Architect

Name: Brand Identity Architect
Author: doodledood

bydoodledood

•

Content Management

Generates comprehensive brand guidelines and messaging frameworks to ensure consistent communication across UI, marketing, and support.

This skill automates the creation of a professional BRAND_GUIDELINES.md file by aligning your product's voice, tone, and language rules with your target audience. By analyzing your existing customer definitions, it provides intelligent recommendations for brand personality, formality, and directness. It is designed to help solo developers and small teams move from technical implementation to a cohesive brand identity, ensuring every piece of copy—from error messages to landing pages—resonates with the intended user.

Key Features

01Anti-pattern identification to eliminate generic or off-brand copy

02Automated BRAND_GUIDELINES.md document generation

03Customer-centric voice and tone recommendations based on ICP

048 GitHub stars

05Context-aware messaging shifts for UI, marketing, and support

06Standardized style rules for contractions, jargon, and formatting

Use Cases

01Aligning marketing communication styles with technical developer personas

02Establishing a professional brand voice for a new software MVP

03Standardizing UI copy and error messages across a complex application

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add doodledood/claude-code-plugins define-brand-guidelines

For use in Claude.ai and ChatGPT

Download Skill