Does it help identify customer needs?

Absolutely. It utilizes the Jobs-to-be-Done (JTBD) framework to identify the functional, social, and emotional 'jobs' customers are hiring your product to do.

Can I use this for B2B copywriting and conversion optimization?

Yes, it incorporates Peep Laja’s Message Layers and MECLABS quality tests specifically designed to optimize B2B clarity, relevance, and credibility.

How does this skill help with product positioning?

It guides you through defining competitive alternatives, unique attributes, and market categories using methodology from experts like April Dunford.

Which messaging frameworks are supported by this skill?

It includes the Messaging House, StoryBrand SB7, Value Proposition Canvas, Andy Raskin’s Strategic Narrative, Peep Laja’s Message Layers, and Geoffrey Moore’s positioning template.

Brand Messaging Architecture

Name: Brand Messaging Architecture
Author: mike-coulbourn

bymike-coulbourn

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Marketing Automation

Provides industry-standard frameworks and methodologies for developing strategic brand messaging, value propositions, and market positioning.

This skill equips Claude with a comprehensive library of strategic marketing frameworks from leading experts like April Dunford, Peep Laja, and Donald Miller. It facilitates the creation of messaging houses, positioning statements, and value proposition canvases, ensuring brand communication is clear, differentiated, and customer-centric. It is particularly useful during brand identity development, product launches, or when refining marketing copy to better resonate with target audiences by applying proven psychological and narrative structures.

Key Features

01Facilitates the Value Proposition Canvas and Jobs-to-be-Done (JTBD) analysis

02Applies Peep Laja's Message Layers to ensure clarity, relevance, and value

03Implements the Messaging House framework for hierarchical content organization

04Crafts strategic narratives and StoryBrand (SB7) customer-centric frameworks

05Generates positioning statements using Geoffrey Moore and April Dunford templates

063 GitHub stars

Use Cases

01Auditing existing landing page copy using MECLABS quality tests and the 'So What?' test

02Developing a comprehensive brand messaging guide for a new startup or product launch

03Creating a competitive positioning strategy to differentiate from market alternatives

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mike-coulbourn/claude-vibes brand-messaging-architecture

For use in Claude.ai and ChatGPT

Download Skill