Can this skill help with landing page optimization?

Yes, it includes diagnostics for lander issues like page load speed, mobile responsiveness, and identifying the specific point where users exit the funnel.

What kind of output does the skill provide?

It generates a comprehensive diagnostic summary with a prioritized action list, categorizing tasks into Critical (Today), High (This Week), and Medium (Next Week) importance.

How does it identify creative fatigue?

It looks for specific signals such as declining CTR over 14-30 days, rising frequency on the same audience, and an increase in negative comment sentiment.

When is the best time to use this skill?

Use it whenever a campaign stops working, your CPA rises unexpectedly, or you notice a steady decline in performance that requires a deep-dive analysis.

What metrics does the Campaign Diagnosis skill analyze?

The skill evaluates key performance indicators including CPA, CPL, CTR, CVR, CPM, and CPC against historical averages and industry standards.

Campaign Diagnosis

Name: Campaign Diagnosis
Author: WalkerHi11

byWalkerHi11

0•

Marketing Automation

Diagnoses underperforming media buying campaigns by analyzing performance metrics, creative fatigue, and funnel bottlenecks to restore ROI.

The Campaign Diagnosis skill provides a rigorous, data-driven framework for troubleshooting digital advertising campaigns that have stopped performing or are seeing rising costs. It guides Claude through a structured five-step audit: comparing current metrics against historical benchmarks, identifying creative fatigue via CTR and frequency trends, evaluating audience saturation, and pinpointing friction points in the landing page or offer. By analyzing the entire funnel from impression to conversion, the skill generates a prioritized action plan with immediate fixes for creative, audience, and technical issues, making it an essential tool for media buyers and performance marketers.

Key Features

010 GitHub stars

02Automated metric comparison against historical and industry benchmarks

03Creative fatigue detection using CTR trends and frequency analysis

04Audience saturation and overlap assessment for scaling health

05Prioritized recommendation reports with immediate and long-term fixes

06Full-funnel bottleneck identification from ad click to conversion

Use Cases

01Troubleshooting a sudden spike in CPA or a decline in lead volume

02Optimizing landing page conversion rates by identifying funnel drop-off points

03Conducting weekly performance audits for high-spend media accounts

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins campaign-diagnosis

For use in Claude.ai and ChatGPT

Download Skill