What is the core framework used by this Campaign Planning skill?

It uses the OAMCM framework: Objective (SMART goals), Audience (profiling), Message (hierarchy), Channel (selection), and Measure (metrics).

Which metrics does it track for different campaign types?

It provides specific KPIs for Awareness (reach/SOV), Lead Gen (CPL/MQLs), Product Launches (adoption/trials), and Retention (churn/NPS).

Can this skill help me allocate my marketing budget?

Yes, it provides models for budget allocation, including Percentage of Revenue methods and channel-specific distribution frameworks based on historical confidence.

How does it assist with content scheduling?

The skill provides a structured content calendar template and lists production benchmarks for assets like blogs (3-5 days), emails (2-3 days), and landing pages (5-7 days).

Campaign Planning

Name: Campaign Planning
Author: propane-ai

bypropane-ai

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Marketing Automation

Develops comprehensive marketing strategies including audience segmentation, multi-channel distribution, content calendars, and KPI frameworks.

The Campaign Planning skill provides a robust, data-driven framework for designing and executing marketing initiatives of any scale. By guiding users through the 'Objective, Audience, Message, Channel, Measure' framework, it ensures that every campaign has a clear ROI path and tactical alignment. It helps teams move from vague ideas to structured execution plans by providing industry-standard benchmarks for content production timelines, budget allocation models (like the Percentage of Revenue method), and channel-specific success metrics. Whether you are launching a startup product or managing enterprise-level lead generation, this skill streamlines the transition from strategy to action.

Key Features

01Multi-channel selection guide covering owned, earned, and paid media strategies

02Strategic budget allocation models based on revenue and channel confidence

03Comprehensive five-part campaign framework (OAMCM) for structured planning

041 GitHub stars

05Dynamic content calendar creation with production timeline benchmarks

06Specialized success metric templates for awareness, lead gen, and retention

Use Cases

01Designing a 90-day content calendar with defined production workflows and owner assignments.

02Optimizing marketing spend by applying percentage-based budget allocation across acquisition and brand.

03Executing a high-impact product launch with coordinated messaging across multiple channels.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add propane-ai/kits campaign-planning

For use in Claude.ai and ChatGPT

Download Skill