Co-Marketing Attribution

About

This skill provides a comprehensive framework for orchestrating attribution between marketing partners within Claude Code. It enables teams to align on taxonomies, exchange data securely, and select the most appropriate attribution models to quantify shared pipeline impact. By standardizing UTM structures and reporting narratives, it helps reconcile discrepancies between different analytics stacks and provides stakeholders with a clear, unified view of joint revenue performance and campaign success.

Key Features

• Establishes governance rules for metric updates and dispute resolution between partners
• Standardizes UTM structures and campaign ID taxonomies across partner organizations
• Provides pre-built templates for attribution worksheets and executive reporting decks
• Facilitates secure data exchange protocols and normalization rules for joint reporting
• Supports multiple attribution models including first-touch, last-touch, and weighted multi-touch
• 29 GitHub stars

Use Cases

• Preparing quarterly performance reports for partner marketing and executive stakeholders
• Reconciling lead source discrepancies between disparate partner CRM and analytics instances
• Calculating the shared ROI and pipeline impact of a joint webinar or co-hosted event