Can I use this for sales enablement?

Yes, it includes specific templates for creating detailed competitive battlecards, including 'landmines' to set and scripts for objection handling.

What is the Competitive Analysis skill?

It is a specialized capability for Claude Code that provides frameworks for researching competitors, comparing messaging, and identifying market opportunities.

Does it integrate with external SEO tools?

The skill is designed to leverage connected SEO and knowledge base tools for richer data, but can also function using web search and manual inputs.

What frameworks are included for messaging?

It includes Messaging Matrices, Value Proposition Comparisons, and Narrative Analysis to identify a competitor's 'villain,' 'hero,' and 'transformation' story arcs.

How does it help with content strategy?

It performs a Content Gap Analysis, auditing competitor topics and formats to identify underserved audiences and search terms you can target.

Competitive Analysis

Name: Competitive Analysis
Author: propane-ai

bypropane-ai

•

Marketing Automation

Conducts deep-dive competitor research and generates strategic positioning frameworks, messaging matrices, and sales battlecards.

The Competitive Analysis skill equips Claude with structured methodologies to evaluate market rivals across multiple dimensions, including product features, messaging strategies, and content gaps. It enables teams to move beyond surface-level observations by synthesizing data from primary and secondary sources into actionable artifacts like positioning maps and narrative analyses. Whether you are building internal battlecards for sales or identifying untapped SEO opportunities, this skill provides the frameworks needed to differentiate your brand and capture market share effectively.

Key Features

01Sales Battlecard Creation with Objection Handling

02Comprehensive Messaging & Narrative Analysis

03Strategic Positioning Map Generation

04Visual Content Gap & Type Audit

051 GitHub stars

06Multi-source Research Methodology for Direct & Indirect Rivals

Use Cases

01Identifying SEO and content strategy gaps to outperform rivals in search rankings.

02Refining brand positioning and value propositions during a product launch or pivot.

03Creating competitive battlecards to assist sales teams in high-stakes deals.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add propane-ai/kits competitive-analysis

For use in Claude.ai and ChatGPT

Download Skill