Does this only work for social media content?

No. While it works for social media, the framework is designed for both online and offline word-of-mouth, focusing on the 93% of conversations that happen outside of social platforms.

Can this skill help with product design?

Yes, it provides insights into making 'private' product usage 'public' through behavioral residue and self-advertising features, which are critical for organic growth.

How does the virality scoring work?

The skill evaluates your content or product against the six STEPPS principles and provides a score from 0-10. It then gives specific suggestions to address untapped viral potential.

What is the STEPPS framework used in this skill?

STEPPS stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. It is a scientific framework developed by Jonah Berger to explain why certain things go viral.

Contagious Virality Framework

Name: Contagious Virality Framework
Author: wondelai

bywondelai

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Marketing Automation

Engineers word-of-mouth and viral growth using the research-backed STEPPS framework to make products and ideas catch on.

The Contagious skill brings the science of virality to Claude, based on Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories). It allows developers and marketers to systematically engineer word-of-mouth into their products, features, and content. By analyzing offerings through the lens of human psychology and environmental triggers, the skill provides a 0-10 shareability score and offers specific, actionable improvements. It is ideal for anyone looking to move beyond 'luck' and use proven behavioral science to increase user acquisition and organic sharing.

Key Features

01STEPPS Framework Analysis: Evaluates ideas based on Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.

02Environmental Trigger Mapping: Links products to frequent daily cues to ensure they stay top-of-mind for users.

03214 GitHub stars

04Virality Scoring System: Provides a 0-10 rating with specific instructions on how to reach a perfect score.

05Arousal-Based Content Design: Identifies and engineers high-arousal emotions like awe and excitement to drive sharing.

06Social Currency Engineering: Helps design game mechanics, exclusivity, and remarkability into product features.

Use Cases

01Refining marketing copy and social media campaigns to trigger high-arousal emotional responses.

02Optimizing SaaS referral programs and onboarding flows to maximize social currency and public visibility.

03Designing physical or digital product features that leave 'behavioral residue' to facilitate observational learning.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add wondelai/skills contagious

For use in Claude.ai and ChatGPT

Download Skill