How does it prioritize content ideas?

It uses a weighted scoring template based on four factors: Customer Impact (40%), Content-Market Fit (30%), Search Potential (20%), and Resource Requirements (10%).

Does this skill write the actual articles?

This skill focuses on high-level strategy and planning. For drafting individual pieces of content, it is designed to be used in conjunction with the 'copywriting' skill.

Can it analyze my existing customer data?

Yes, it is designed to process sales call transcripts, survey responses, and forum data to identify the exact questions and pain points your audience cares about most.

What is the difference between searchable and shareable content?

Searchable content captures existing search demand via SEO, while shareable content focuses on novel insights and thought leadership that people want to share on social platforms.

How does this skill help with SEO?

It helps you identify high-volume, low-difficulty keywords and organizes them into topic clusters and hub-and-spoke models that search engines favor for building topical authority.

Content Strategy

Name: Content Strategy
Author: coreyhaines31

bycoreyhaines31

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7,076

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Marketing Automation

Plans high-impact content strategies by identifying topic clusters and prioritizing searchable and shareable content based on customer research.

This skill transforms Claude into a data-driven content strategist that helps teams build authority and drive leads through structured content planning. It guides users through deep customer research, competitor analysis, and keyword mapping to create comprehensive topic clusters and content pillars. By distinguishing between searchable content (to capture demand) and shareable content (to create demand), it ensures a balanced marketing approach. The skill includes frameworks for mapping keywords to the buyer's journey and a scoring system to prioritize content ideas based on impact, fit, and resources.

Key Features

01Builds structured content pillars and topic clusters for domain authority

02Analyzes customer research, call transcripts, and surveys for content ideas

03Prioritizes content topics using a weighted impact-fit-search scoring model

047,076 GitHub stars

05Maps keywords to awareness, consideration, and decision buyer stages

06Distinguishes between searchable demand capture and shareable thought leadership

Use Cases

01Extracting customer pain points from sales call transcripts to create high-converting FAQ content

02Identifying content gaps and 'quick win' keyword opportunities from competitor analysis

03Developing a comprehensive blog roadmap for a new SaaS product launch

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreyhaines31/marketingskills content-strategy

For use in Claude.ai and ChatGPT

Download Skill