How does this skill ensure the copy is effective?

The skill follows a mandatory context-gathering and brief-locking phase to ensure it understands the audience, their pain points, and the product's unique value before writing.

Does it provide options for A/B testing?

Yes, for every copy task, the skill generates 2-3 alternative headlines and CTAs with rationales to help you select the best option for experimentation.

Can I use this for non-marketing content?

While optimized for marketing pages like homepages and landing pages, its principles of clarity and benefit-driven writing can be applied to any persuasive content.

Will this skill fabricate testimonials or statistics?

No. The skill has a strict non-negotiable principle against fabricating claims, testimonials, or data, ensuring your brand remains honest and credible.

Conversion Copywriting

Name: Conversion Copywriting
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Produces clear, credible, and action-oriented marketing copy for landing pages and product sites using conversion optimization best practices.

This skill transforms Claude into an expert conversion copywriter focused on driving user action through clarity and specificity rather than hype. It employs a rigorous multi-phase process that begins with mandatory context gathering and a 'Copy Brief' alignment stage to ensure the messaging resonates with the target audience. By prioritizing benefits over features and enforcing strict honesty standards, it helps teams generate testable, high-performing copy for homepages, pricing pages, and product descriptions while avoiding the pitfalls of vague or fabricated messaging.

Key Features

01Strict alignment with honesty and non-fabrication principles

02Annotation system explaining the psychological principles behind copy choices

03Conversion-focused frameworks for headlines, subheadlines, and CTAs

04Mandatory context-gathering phase to define audience and intent

050 GitHub stars

06Alternative copy variations with rationales for A/B testing

Use Cases

01Optimizing homepage messaging to improve user engagement and click-through rates

02Drafting high-converting landing pages for new software product launches

03Writing clear, benefit-driven feature descriptions and pricing page content

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front copywriting

For use in Claude.ai and ChatGPT

Key Features

01Strict alignment with honesty and non-fabrication principles

02Annotation system explaining the psychological principles behind copy choices

03Conversion-focused frameworks for headlines, subheadlines, and CTAs

04Mandatory context-gathering phase to define audience and intent

050 GitHub stars

06Alternative copy variations with rationales for A/B testing

Use Cases

01Optimizing homepage messaging to improve user engagement and click-through rates

02Drafting high-converting landing pages for new software product launches

03Writing clear, benefit-driven feature descriptions and pricing page content

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front copywriting

For use in Claude.ai and ChatGPT