What is the 'design-lab' pattern for copy?

It is a structured workflow that prioritizes exploration and validation, moving from a brief to multiple diverse prototypes, followed by rigorous testing and refinement.

Can I combine different copy approaches?

Yes, after presenting the catalog, the user can choose to mix elements from different versions, which the skill will then synthesize and re-validate.

How does the 90+ composite score work?

Copy Lab uses integrated review lenses to score text on clarity, persuasion, and risk; it automatically iterates on the drafts until they meet the 90% quality threshold.

Does this skill create files in my repository?

No, Copy Lab provides all output inline within the terminal to facilitate rapid iteration and selection without cluttering your file system.

Copy Lab

Name: Copy Lab
Author: phrazzld

byphrazzld

•

Marketing Automation

Orchestrates a systematic multi-phase process to generate, review, and optimize high-converting copywriting through distinct strategic lenses.

Copy Lab is a specialized copywriting framework for Claude Code that applies a rigorous design-lab methodology to text generation. It guides users through a structured six-phase workflow: from capturing a strategic brief to generating five unique angles that differ by persona, tone, and structure. Each approach undergoes adversarial review via an integrated scoring system, undergoing iterative refinement until every version meets a 90+ quality threshold. This ensures your messaging is not just creative, but strategically sound and data-validated before final implementation.

Key Features

01Multi-angle generation of five distinct strategic copy approaches

02Iterative refinement loop until copy hits a 90+ composite score

035 GitHub stars

04Persona-based framing and objection-handling strategies

05Adversarial review integration for objective quality scoring

06Detailed catalog presentation with score rationale and risk analysis

Use Cases

01Refining brand messaging for specific audience segments

02A/B testing marketing angles for new product launches

03Developing high-converting landing page headlines and value propositions

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add phrazzld/claude-config copy-lab

For use in Claude.ai and ChatGPT

Download Skill