What types of marketing content can I validate?

You can validate a wide range of content including landing page copy, sales emails, Facebook or Google ads, sales letter drafts, and headline variations.

How does the Copy Validator score my text?

The skill uses a weighted 100-point system measuring six dimensions: Hook Power (2x), Story Resonance (1.5x), Proof Stacking (1.5x), Offer Presentation (2x), Urgency (1x), and CTA Strength (1x).

Can it suggest improvements for poorly performing copy?

Yes. For any scoring dimension that falls below a 7, the skill provides a specific diagnosis of what is wrong and a rewritten version to show you exactly what to change.

Which marketing frameworks does this skill use?

It primarily utilizes Russell Brunson’s Hook-Story-Offer framework combined with classic direct response principles to ensure copy is both engaging and conversion-focused.

Copy Validator & Scorecard

Name: Copy Validator & Scorecard
Author: shipshitdev

byshipshitdev

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Marketing Automation

Validates and scores sales copy against the Hook-Story-Offer framework to identify conversion leaks and improve messaging impact.

Copy Validator is a specialized marketing tool for Claude Code that ruthlessly assesses sales copy, landing pages, and email sequences using the Russell Brunson Hook-Story-Offer framework. It provides an objective 100-point scorecard based on six critical dimensions—including hook power, emotional resonance, and offer clarity—to identify exactly where your messaging fails to convert. Beyond simple scoring, it provides specific diagnoses for weak points and generates targeted rewrites to transform underperforming copy into high-converting assets.

Key Features

01Detailed analysis of Hook, Story, and Offer components

0210 GitHub stars

03Framework-driven assessment of urgency, scarcity, and CTA strength

04Weighted 100-point scoring system based on direct response principles

05AI-powered rewrites for any dimension scoring below 7/10

06Specific identification of conversion leaks and messaging gaps

Use Cases

01Auditing landing page headlines and body copy before a product launch

02Optimizing email marketing sequences for higher click-through and conversion rates

03Refining sales scripts and ad messaging to ensure emotional resonance and social proof

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add shipshitdev/library copy-validator

For use in Claude.ai and ChatGPT

Download Skill