How does the skill determine if a creative is a 'winner'?

It uses specific criteria focused on performance consistency over 3-7 days and ensuring spend reaches at least 1.5-2x the target CPA before making a decision.

What metrics does this skill require for analysis?

It uses CPL, CPA, CTR, CVR, total spend, and leading indicators like Initiate Checkouts to provide a full performance picture.

What kind of visualization does it provide?

It generates text-based heatmap grids for various test types, such as Headline vs. Ad Text or Avatar vs. Image tests, color-coded by target CPA performance.

Can it help identify if the problem is my ad or my landing page?

Yes, by analyzing the relationship between high CTR (creative appeal) and low CVR (funnel effectiveness), it can diagnose exactly where the user journey is failing.

Creative Test Analysis

Name: Creative Test Analysis
Author: WalkerHi11

byWalkerHi11

0•

Marketing Automation

Analyzes ad creative performance data using heatmaps to identify winning assets and provide actionable optimization recommendations.

The Creative Test Analysis skill automates the evaluation of media buying experiments by processing performance metrics like CPA, CTR, and CVR into visual heatmaps. It applies specialized statistical criteria to categorize results into scaling, iteration, or termination phases, helping marketers move beyond gut feelings to data-driven decision-making. By identifying patterns in creative elements and funnel health, it provides a comprehensive roadmap for next-step optimizations, budget allocation, and future testing hypotheses.

Key Features

01Statistical winner identification based on performance consistency and spend thresholds

02Comprehensive performance reporting including pattern analysis and next-step hypotheses

030 GitHub stars

04Automated categorization of results into Scale, Iterate, Kill, or Test More

05Diagnostic analysis of leading indicators like Initiate Checkout and CTR/CVR ratios

06Heatmap visualization for 2x2 and multi-variable creative tests

Use Cases

01Troubleshooting funnel drop-offs by comparing creative CTR with landing page conversion rates

02Deciding which high-performing ads to move from testing into scaling CBO campaigns

03Evaluating the performance of Facebook or Google Ads creative variations against a target CPA

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins test-analysis

For use in Claude.ai and ChatGPT

Download Skill