What is the Jobs-to-be-Done (JTBD) framework?

JTBD is a methodology that focuses on the 'progress' a user is trying to make in a specific circumstance. It helps founders understand the underlying motivation for why someone 'hires' a product.

How many interviews are needed to see results?

The skill follows the principle that 5-8 high-quality interviews per segment are usually sufficient to reveal 80% of core usability issues and patterns.

Why does this skill avoid demographic personas?

Demographics like age or location rarely drive product design decisions. This skill focuses on behavioral personas—actions, goals, and constraints—which provide actionable insights for developers.

How does this skill help with user interviews?

It provides a structured guide including learning goals, recruitment criteria, and specific open-ended questions designed to uncover behaviors rather than opinions.

Customer Research & JTBD

Name: Customer Research & JTBD
Author: whawkinsiv

bywhawkinsiv

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152

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Productivity & Workflow

Conducts professional user interviews and builds behavioral personas using the Jobs-to-be-Done framework to drive SaaS product decisions.

This skill transforms Claude into a top-tier product researcher, enabling solo founders to move beyond superficial demographics and uncover deep user motivations. By leveraging the Jobs-to-be-Done (JTBD) framework, the skill guides you through creating behavioral personas, drafting structured interview scripts, and synthesizing raw feedback into actionable product roadmaps, feature prioritizations, and marketing copy. It is specifically optimized for bootstrapped builders who need to validate ideas quickly and build features that solve real, 'hair-on-fire' problems.

Key Features

01Structured user interview script generation

02Behavioral persona creation based on goals and constraints

03Actionable product roadmap and messaging recommendations

04152 GitHub stars

05Qualitative interview data synthesis and analysis

06Jobs-to-be-Done (JTBD) framework implementation

Use Cases

01Defining a product roadmap by prioritizing features that solve high-intensity pain points.

02Conducting post-mortem analysis on churned users to identify gaps in the primary 'job' the product was hired for.

03Drafting high-conversion landing page copy using the exact language and 'trigger events' of target users.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add whawkinsiv/solo-founder-superpowers customer-research

For use in Claude.ai and ChatGPT

Download Skill