Can I use DHM for non-software products?

While it originated at Netflix, the principles of customer delight, competitive defensibility, and margin enhancement apply to any value-driven business model.

What is the DHM framework?

Developed by Gibson Biddle at Netflix, DHM stands for Delight customers in Hard-to-copy, Margin-enhancing ways. It ensures product ideas are valuable, defensible, and profitable.

When is the best time to use the DHM skill?

It is best used during annual or quarterly planning, when launching new products, or when you need to diagnose why growth has stalled despite shipping new features.

How does this Claude Skill help with product strategy?

It provides a structured workflow to move from raw brainstorming to a high-level strategy narrative, ensuring all initiatives are pressure-tested against business moats and economics.

Does this skill help with execution?

Yes, it includes a specific step for cascading the high-level strategy into team-level projects and measurable KPIs to ensure the strategy is operationalized.

DHM Product Strategy Framework

Name: DHM Product Strategy Framework
Author: lev-os

bylev-os

0•

Productivity & Workflow

Implements Gibson Biddle's DHM model to craft product strategies that delight customers through hard-to-copy, margin-enhancing initiatives.

This skill provides a structured implementation of the DHM (Delight, Hard-to-copy, Margin-enhancing) framework, famously developed at Netflix to prevent common strategic failure modes. It guides users through a rigorous seven-step process—from brainstorming customer value hypotheses and identifying sustainable moats to analyzing business economics—ensuring every product initiative simultaneously drives customer satisfaction, competitive advantage, and financial viability. It is particularly effective for product leaders defining new directions, evaluating roadmap priorities, or pressure-testing build-vs-buy decisions against long-term business goals.

Key Features

01Margin lever analysis to ensure long-term unit economic health and profitability

020 GitHub stars

03Step-by-step DHM matrix mapping to evaluate Delight, Hard-to-copy, and Margin pillars

04Identification of sustainable business moats including network effects and scale economics

05Synthesis of high-level strategy narratives for clear executive and board communication

06Framework for cascading strategic goals into actionable quarterly OKRs and KPIs

Use Cases

01Evaluating and prioritizing roadmap items to ensure they offer sustainable differentiation

02Defining a product strategy for a new market entry or a significant pivot

03Communicating a cohesive product vision and business model to stakeholders

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add lev-os/agents dhm-product-strategy

For use in Claude.ai and ChatGPT

Download Skill