Can I use this for content other than landing pages?

Yes, it is highly effective for email marketing, social media ads, CTAs, and any persuasive content where the goal is to drive a specific user action.

How does this skill differ from standard AI copywriting?

This skill specifically filters out common AI 'tells' like 'delve' or 'fast-paced world' and uses internet-native structures like sentence fragments and rhythmic variation to sound authentically human.

What triggers this copywriting capability in Claude Code?

You can trigger the skill using prompts such as 'write sales copy for', 'make this convert', 'punch this up', or 'landing page copy'.

What frameworks does the Direct Response Copy skill use?

It utilizes industry-standard frameworks including Joseph Sugarman's 'Slippery Slide,' quantified pain points, the 'So What?' chain for deep benefits, and the Founder Story arc.

Direct Response Copywriter

Name: Direct Response Copywriter
Author: majesticlabs-dev

bymajesticlabs-dev

•

Marketing Automation

Generates high-converting, internet-native marketing copy that sounds like a human rather than a corporation.

About

The direct-response-copy skill transforms Claude into a specialized conversion expert that writes persuasive, internet-native prose. By moving away from generic AI clichés and corporate jargon, it focuses on building trust through specificity, rhythm, and proven psychological principles. Whether you are building a SaaS landing page, a sales email sequence, or high-impact headlines, this skill helps you quantify user pain points, craft compelling founder stories, and create a 'slippery slide' effect that leads readers directly to a Call to Action.

Key Features

Headline Formula Library: Generates high-performing headlines using contrast, specificity, and time-bound outcomes.
Pain Quantification: Moves beyond vague benefits by calculating the specific time and financial costs of a user's problem.
Strategic Flow: Manages paragraph rhythm and 'velvet rope' disqualification to ensure the right audience converts.
Internet-Native Voice: Eliminates corporate buzzwords and AI 'tells' in favor of a relatable, human-to-human tone.
Proven Persuasion Patterns: Implements the 'Slippery Slide,' 'Bucket Brigades,' and 'The So What? Chain' to maximize engagement.
18 GitHub stars

Use Cases

Building high-conversion SaaS landing pages with clear transformations and social proof.
Refining cold email outreach or newsletters to sound like a smart friend rather than a marketing robot.
Optimizing CTA buttons and headlines to increase click-through rates on existing sales pages.

About

Key Features

Headline Formula Library: Generates high-performing headlines using contrast, specificity, and time-bound outcomes.
Pain Quantification: Moves beyond vague benefits by calculating the specific time and financial costs of a user's problem.
Strategic Flow: Manages paragraph rhythm and 'velvet rope' disqualification to ensure the right audience converts.
Internet-Native Voice: Eliminates corporate buzzwords and AI 'tells' in favor of a relatable, human-to-human tone.
Proven Persuasion Patterns: Implements the 'Slippery Slide,' 'Bucket Brigades,' and 'The So What? Chain' to maximize engagement.
18 GitHub stars

Use Cases

Building high-conversion SaaS landing pages with clear transformations and social proof.
Refining cold email outreach or newsletters to sound like a smart friend rather than a marketing robot.
Optimizing CTA buttons and headlines to increase click-through rates on existing sales pages.