Can I use it for small feature updates?

Absolutely. The skill supports different launch tiers (Tier 1 to Tier 3), allowing you to scale the planning intensity based on the significance of the update.

What are the requirements to start a GTM plan?

This skill requires positioning and messaging frameworks to be completed beforehand to ensure the strategy is aligned with the product's value proposition.

What is the GTM Planning skill for Claude Code?

It is a specialized capability that provides a standardized framework for developing go-to-market strategies, covering everything from channel selection to budget allocation.

Does this skill help with budget management?

Yes, it includes a specific phase for budget allocation across categories like paid media, content creation, and PR, along with resource requirement tracking.

Go-To-Market Planning

Name: Go-To-Market Planning
Author: LerianStudio

byLerianStudio

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Marketing Automation

Develops comprehensive go-to-market strategies, channel tactics, and resource allocations for successful product launches.

About

The Go-To-Market Planning skill is a specialized workflow designed to transition product positioning and messaging into actionable market execution. It provides a structured framework for defining launch tiers, selecting acquisition models (PLG vs. Sales-led), and evaluating marketing channels based on reach and cost. By enforcing hard quality gates, it ensures that strategy, budget, and timeline milestones are fully aligned before execution begins, making it an essential tool for Product Marketing Managers and launch leads using Claude Code.

Key Features

Strategic launch tiering and GTM model selection
Systematic channel evaluation and prioritization matrix
Detailed tactical planning for content, PR, and campaigns
Structured launch timelines with weekly milestone tracking
Budget allocation and resource risk assessment frameworks
48 GitHub stars

Use Cases

Developing a comprehensive strategy for a major Tier 1 product launch
Creating a structured channel mix and budget for a new feature rollout
Automating the generation of a 30/60/90 day launch success plan

About

Key Features

Strategic launch tiering and GTM model selection
Systematic channel evaluation and prioritization matrix
Detailed tactical planning for content, PR, and campaigns
Structured launch timelines with weekly milestone tracking
Budget allocation and resource risk assessment frameworks
48 GitHub stars

Use Cases

Developing a comprehensive strategy for a major Tier 1 product launch
Creating a structured channel mix and budget for a new feature rollout
Automating the generation of a 30/60/90 day launch success plan