Does it support e-commerce specific events?

Absolutely. It includes standardized event naming for common Shopify and e-commerce actions like View Item, Add to Cart, and Purchase.

What are lead generation scores in this skill?

The skill follows a scoring system for lead generation events, ranging from page views (5) to form submissions (100), helping prioritize conversion data.

Can I preview GTM changes before they go live?

Yes, the skill includes a 'gtm:plan' command for dry runs and a 'gtm:validate' command to ensure configurations are correct before you apply changes.

How does the skill handle security and API access?

The skill uses Google Service Account keys managed via environment variables and can integrate with 1Password for secure credential retrieval.

What analytics platforms does this skill support?

It primarily manages Google Tag Manager (GTM) containers but includes specialized configurations for GA4, Google Ads, and PostHog tracking.

GTM & Analytics Management

Name: GTM & Analytics Management
Author: antoineschaller

byantoineschaller

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Analytics & Monitoring

Streamlines Google Tag Manager workflows by managing containers, tags, and tracking events through standardized automation.

This skill empowers developers to programmatically manage Google Tag Manager (GTM) configurations and analytics tracking directly through Claude. It provides a structured framework for deploying GA4, Google Ads, and PostHog tracking using pre-defined event naming conventions for both lead generation and e-commerce environments. By leveraging @akson analytics packages, the skill automates routine tasks such as container status checks, configuration validation, and dry-run planning, ensuring that tracking implementations are accurate, secure, and production-ready without manual dashboard overhead.

Key Features

01Safe deployment workflows including dry-run planning and automated backups

021 GitHub stars

03Automated configuration validation and platform health checks

04Programmatic GTM container management for tags, triggers, and variables

05Standardized event naming schemas for Lead Generation and Shopify E-commerce

06Secure Google Service Account integration for automated GTM API access

Use Cases

01Standardizing event tracking across multiple landing pages or web properties

02Automating the setup of GA4 and Google Ads conversion tracking

03Validating and debugging complex GTM configurations before publication

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add antoineschaller/cortex-skills analytics

For use in Claude.ai and ChatGPT

Download Skill