What files does this skill update in my repository?

It typically populates context.yaml with launch parameters and generates standalone documentation like launch-plan.md and an updated strategy.md.

How does this skill handle product launch metrics?

It focuses on behavioral metrics like 'Weekly Active Savers' or 'D7 Retention' rather than just download counts, providing a more accurate signal of product-market fit.

What are 'Kill Criteria' in this context?

Kill Criteria are predefined red flags (e.g., extremely low retention or zero organic growth) that signal when it's time to stop execution and pivot the strategy.

What is the primary objective of the Launch skill?

The primary objective is to turn a high-level strategy into a concrete 4-week action plan that prioritizes gathering real user behavior data over vanity metrics.

GTM Launch Planner

Name: GTM Launch Planner
Author: inem

byinem

0•

Marketing Automation

Transforms high-level Go-To-Market strategies into actionable 4-week execution roadmaps with behavioral metrics and success criteria.

The Launch skill is designed to bridge the gap between abstract strategy and tactical execution for new products or features. It guides users through the critical first 30 days of a rollout, prioritizing speed over perfection and behavioral data over vanity metrics. By analyzing your existing GTM context, it generates detailed pre-launch checklists, soft-launch schedules, and expansion plans. It also establishes rigorous 'Kill Criteria' and 'North Star' metrics to help product teams objectively evaluate product-market fit signals and decide whether to pivot, iterate, or scale.

Key Features

01Creates comprehensive risk assessment and mitigation tables for the launch phase.

020 GitHub stars

03Defines non-vanity behavioral metrics and North Star goals for early user retention.

04Automates the creation of launch messaging, headlines, and key value propositions.

05Generates a day-by-day 4-week launch roadmap including soft-launch and expansion phases.

06Establishes 'Kill Criteria' to identify when to stop and rethink product direction.

Use Cases

01Creating a structured feedback loop and iteration schedule during the first month of product availability.

02Transitioning a theoretical product strategy into a day-by-day execution plan for a startup launch.

03Setting up a measurement framework for a new feature rollout to track D1, D7, and D30 retention.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add inem/claude-gtm launch

For use in Claude.ai and ChatGPT

Download Skill