What inputs does the Positioning skill require?

It typically analyzes existing context files containing information about competitors, target audience segments, and JTBD (Jobs-To-Be-Done) research.

How does this skill define a product category?

It focuses on the 'mental model' of the product—how people should think about it—rather than just the technical implementation, such as calling an app a 'Second Brain' instead of a 'Task Manager'.

What is a 'Radical Problem Formulation'?

It is a technique for describing a user's pain point that emphasizes extreme urgency and the negative consequences of the status quo, rather than just listing inconveniences.

Can I use this for re-positioning existing products?

Yes, it is highly effective for pivoting or refining the messaging of established products that need to stand out in increasingly crowded or competitive markets.

GTM Product Positioning

Name: GTM Product Positioning
Author: inem

byinem

Marketing Automation

Defines product market categories, identifies radical problem statements, and generates comprehensive messaging frameworks for Go-To-Market strategies.

About

The Positioning skill is a strategic Go-To-Market (GTM) tool designed to help developers and product founders move beyond simple feature lists toward building a compelling market identity. By analyzing audience segments and Jobs-To-Be-Done (JTBD) data, it crafts radical problem formulations that create urgency and establishes unique product categories using a mental model approach. It automates the creation of a full messaging framework—including elevator pitches, value propositions, and differentiated one-liners—to ensure your product resonates deeply with both technical and business audiences.

Key Features

Differentiator Mapping: Utilizes 'Not/But' logic to clearly separate products from established competitors.
Messaging Framework Generation: Produces tailored elevator pitches for technical, business, and social contexts.
Market Category Definition: Shifts focus from technical features to user mental models.
0 GitHub stars
Automated Context Integration: Synthesizes data from discovery, audience, and JTBD documentation.
Radical Problem Formulation: Identifies high-urgency pain points and the consequences of inaction.

Use Cases

Launching a new SaaS tool and needing to define a unique market category.
Differentiating a developer tool from legacy competitors by highlighting unique value propositions.
Refining product messaging for landing pages, investor pitches, or social media.

About

Key Features

Differentiator Mapping: Utilizes 'Not/But' logic to clearly separate products from established competitors.
Messaging Framework Generation: Produces tailored elevator pitches for technical, business, and social contexts.
Market Category Definition: Shifts focus from technical features to user mental models.
0 GitHub stars
Automated Context Integration: Synthesizes data from discovery, audience, and JTBD documentation.
Radical Problem Formulation: Identifies high-urgency pain points and the consequences of inaction.

Use Cases

Launching a new SaaS tool and needing to define a unique market category.
Differentiating a developer tool from legacy competitors by highlighting unique value propositions.
Refining product messaging for landing pages, investor pitches, or social media.