What is the three-layer GTM approach?

The framework separates strategy into the Product Loop (habit formation), Messaging (category positioning), and Distribution (initial user acquisition) to ensure marketing doesn't outpace product readiness.

How does the 'Critique' phase work?

The /critique command performs a self-analysis of all three layers to find 'holes' or inconsistencies in the strategy before you commit resources to a launch.

Where does the skill store its findings?

All strategic documents, research, and context are stored locally in your project's docs/gtm/ directory in Markdown and YAML formats.

Can I run specific parts of the GTM process?

Yes, you can use granular commands like /gtm:product for loops, /gtm:messaging for positioning, or individual steps like /audience and /jtbd.

GTM Strategist

Name: GTM Strategist
Author: inem

byinem

Marketing Automation

Architects comprehensive Go-To-Market strategies through structured analysis of product loops, messaging, and distribution channels.

About

The GTM skill transforms Claude into a strategic partner for launching products and features directly within your development environment. By following a rigorous three-layer framework—Product Loop, Messaging, and Distribution—this skill helps teams move beyond simple marketing to build sustainable behavioral systems. It prioritizes research-backed hypotheses over generic surveys, simulating user interviews and JTBD analysis to ensure your product solves concentrated pain points. The result is a complete documentation suite in your repository that bridges the gap between code and market success.

Key Features

Persisted context via YAML to track strategy progress across sessions
Hypothesis-driven market research and automated audience segmentation
0 GitHub stars
Three-layer strategy framework: Product Loop, Messaging, and Distribution
Strategic critique module to identify potential launch risks and gaps
JTBD (Jobs-To-Be-Done) emulation and user persona pain point mapping

Use Cases

Product Managers defining category positioning and core messaging for feature updates
Solo developers needing a tactical plan to acquire their first 100 users
Founders developing a launch roadmap for a new SaaS product or MVP

About

Key Features

Persisted context via YAML to track strategy progress across sessions
Hypothesis-driven market research and automated audience segmentation
0 GitHub stars
Three-layer strategy framework: Product Loop, Messaging, and Distribution
Strategic critique module to identify potential launch risks and gaps
JTBD (Jobs-To-Be-Done) emulation and user persona pain point mapping

Use Cases

Product Managers defining category positioning and core messaging for feature updates
Solo developers needing a tactical plan to acquire their first 100 users
Founders developing a launch roadmap for a new SaaS product or MVP