Can I use this for early-stage startup planning?

Absolutely. It features specific archetypes for Founder-Led sales and guidance on how to transition to your first professional sales hires.

Does it support different business models like PLG?

Yes, it provides specific strategies and health metrics for Product-Led Growth (PLG), Inbound, Outbound, and Enterprise sales motions.

How does this skill help with sales capacity planning?

The skill includes formulas to calculate required leads, meetings, and sales representative headcount based on your specific revenue targets and average contract values.

What is the GTM Strategy skill?

It is a specialized framework for Claude Code that provides playbooks and mathematical models to help teams design, validate, and scale their go-to-market motions.

GTM Strategy Builder

Name: GTM Strategy Builder
Author: majesticlabs-dev

bymajesticlabs-dev

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Marketing Automation

Architects comprehensive go-to-market strategies with data-driven channel selection and sales capacity planning.

About

The GTM Strategy skill provides a structured framework for businesses to design and scale their revenue engines. It offers deep insights into selecting the right sales channels based on Customer Acquisition Cost (CAC) and Annual Contract Value (ACV), alongside archetypes for evolving from founder-led sales to professionalized teams. With integrated capacity planning models and launch phase roadmaps, it helps teams predict pipeline requirements and maintain healthy performance metrics during every stage of growth.

Key Features

ACV-driven sales motion matching for SMB through Enterprise
Performance health benchmarks for win rates and pipeline coverage
Mathematical capacity planning models for revenue and headcount
Channel selection matrix based on CAC, complexity, and time-to-revenue
Growth stage archetypes for scaling from $0 to $10M+ ARR
19 GitHub stars

Use Cases

Calculating sales hiring needs based on annual revenue targets and win rates
Determining the most cost-effective sales channel for a new product launch
Establishing key performance indicators (KPIs) for sales and marketing alignment

About

Key Features

ACV-driven sales motion matching for SMB through Enterprise
Performance health benchmarks for win rates and pipeline coverage
Mathematical capacity planning models for revenue and headcount
Channel selection matrix based on CAC, complexity, and time-to-revenue
Growth stage archetypes for scaling from $0 to $10M+ ARR
19 GitHub stars

Use Cases

Calculating sales hiring needs based on annual revenue targets and win rates
Determining the most cost-effective sales channel for a new product launch
Establishing key performance indicators (KPIs) for sales and marketing alignment