Implements Nir Eyal’s habit-forming product framework to design engagement loops and improve user retention.
This skill provides Claude with a diagnostic framework to analyze and design products that capture sustained user attention using the Hook Model. It guides users through the four critical stages—Triggers, Action, Variable Reward, and Investment—to transition users from external prompts to internal triggers. By applying behavioral psychology and the Fogg Behavior Model, the skill helps identify why retention falters and provides actionable patterns to build reflexive usage routines, effectively reducing customer acquisition costs and building durable competitive advantages.
Key Features
01Design patterns for Variable Rewards (Tribe, Hunt, and Self)
020 GitHub stars
03Step-by-step execution path for strengthening weak engagement stages
04Diagnostic analysis of user retention and habit loop breakage
05Fogg Behavior Model integration for friction reduction in user actions
06Strategic guidance on user investment to increase switching costs
Use Cases
01Reducing dependency on paid notifications and external marketing
02Improving Day 7 retention curves for new product launches
03Designing onboarding flows that build internal user triggers
