How does the diagnostic pattern matrix work?

It correlates Open and Reply rates to pinpoint specific issues; for example, a high open rate with a low reply rate typically indicates a body copy issue rather than a subject line problem.

Does it help with email deliverability?

Yes, it monitors bounce rates and unsubscribe rates, providing clear thresholds (e.g., <2% bounce rate) to maintain a healthy sender reputation.

Can I use this for industries outside of SaaS?

Yes, the skill includes specific performance benchmarks for Agencies, E-commerce, and Financial Services to ensure contextually relevant analysis.

What is considered a healthy Campaign Health Score?

A score between 90-100 is excellent and ready to scale. Scores between 75-89 are good but need minor optimization, while scores below 60 require immediate attention.

What metrics does this skill track?

It tracks primary KPIs like Open Rate, Reply Rate, and Bounce Rate, along with secondary metrics like Emails per Lead, Reply by Step, and Positive Reply Rate.

Instantly Campaign Metrics

Name: Instantly Campaign Metrics
Author: MadAppGang

byMadAppGang

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214

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Marketing Automation

Analyzes cold email campaign performance using industry-standard KPIs, benchmarks, and automated diagnostic patterns.

This skill empowers Claude to evaluate cold email campaigns within the Instantly ecosystem by providing deep insights into deliverability and engagement. It offers a structured framework for diagnosing performance issues—such as distinguishing between subject line and body copy weaknesses—and calculates a comprehensive Campaign Health Score. By referencing industry-specific benchmarks for SaaS, Agencies, and E-commerce, it helps users optimize their outreach strategy through data-driven recommendations and time-based performance analysis.

Key Features

01Core KPI tracking for Open, Reply, Positive Reply, and Bounce rates

02214 GitHub stars

03Comprehensive 0-100 Campaign Health Score calculation

04Automated diagnostic patterns to pinpoint subject line or body copy issues

05Time-based performance analysis for optimal send scheduling

06Industry-specific benchmarking for SaaS, Agencies, and E-commerce verticals

Use Cases

01Benchmarking outreach results against industry standards to determine scaling readiness

02Monitoring deliverability and list quality to protect domain reputation

03Auditing underperforming cold email campaigns to identify specific points of failure

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add madappgang/claude-code campaign-metrics

For use in Claude.ai and ChatGPT

Download Skill