What is the Jobs to Be Done (JTBD) framework?

JTBD is a framework developed by Clayton Christensen that suggests people 'hire' products to make progress in their lives, focusing on outcomes rather than demographics.

What is the 'When-I Want To-So I Can' format?

It is a structured statement used to map a job: describing the situation (When), the motivation (I want to), and the desired outcome (So I can).

When should I use the JTBD skill?

Use it during customer research, product discovery, roadmap prioritization, or when entering new markets to understand the real reasons behind user behavior.

How does this Claude skill improve product development?

It provides Claude with the logic to analyze features based on the specific job they perform, helping teams avoid feature bloat and focus on what truly matters to users.

Can this skill help with competitive analysis?

Yes, it helps identify non-obvious competitors—products that might look different but are hired by customers for the same underlying purpose.

Jobs to Be Done (JTBD)

Name: Jobs to Be Done (JTBD)
Author: lev-os

bylev-os

0•

Productivity & Workflow

Analyzes customer motivations and product goals using the Jobs to Be Done framework to focus on progress rather than demographics.

This skill integrates Clayton Christensen's Jobs to Be Done (JTBD) framework directly into Claude's workflow, enabling teams to uncover the underlying motivations behind customer purchases. By shifting focus from user demographics to the specific 'job' a product is hired to perform, it helps identify non-obvious competitors, prioritize high-impact features, and refine product strategy. It provides structured templates for JTBD statements, interview guidance, and competitive analysis, ensuring product decisions are driven by desired outcomes and functional, emotional, or social progress.

Key Features

010 GitHub stars

02Strategic guidance for feature prioritization based on job completion rates

03Framework for conducting customer interviews to uncover underlying motivations

04Mapping of functional, emotional, and social dimensions of customer jobs

05Identification of direct and non-obvious competitors based on job completion

06Structured JTBD statement generation using the 'When-I Want To-So I Can' format

Use Cases

01Conducting user research analysis to identify why customers are 'firing' current solutions

02Prioritizing a product roadmap by focusing on the most underserved customer jobs

03Defining a unique value proposition that targets specific customer outcomes

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add lev-os/agents jobs-to-be-done

For use in Claude.ai and ChatGPT

Download Skill