What are the five phases of a launch covered by this skill?

The skill guides you through five distinct stages: Internal Launch, Alpha Launch, Beta Launch, Early Access Launch, and finally the Full Public Launch.

What is the ORB Framework in this skill?

The ORB Framework stands for Owned, Rented, and Borrowed channels, helping you balance direct audience access with platform reach and external influence to maximize launch visibility.

Does it provide actionable checklists?

Yes, it includes comprehensive checklists for pre-launch, launch day, and post-launch activities to ensure no critical marketing or technical steps are missed.

Can this skill help with Product Hunt launches?

Yes, it includes specific pre-launch, launch-day, and post-launch strategies to maximize visibility, manage comments, and convert traffic into signups on Product Hunt.

Is this skill only for brand new products?

No, it is designed for both new product launches and significant feature updates, providing a matrix to decide the marketing weight each update deserves.

Launch Strategy & GTM Planner

Name: Launch Strategy & GTM Planner
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Guides users through planning and executing comprehensive SaaS product launches using the ORB framework and phased release strategies.

The Launch Strategy skill transforms Claude into a go-to-market expert, providing a structured framework for SaaS product launches and feature announcements. It leverages the ORB Framework (Owned, Rented, and Borrowed channels) to build sustainable momentum and a 5-phase approach to ensure product-market fit from internal alpha to general availability. Whether you're preparing for a Product Hunt debut or managing an early access waitlist, this skill provides actionable checklists, channel-specific tactics, and post-launch retention strategies to convert initial buzz into long-term user growth.

Key Features

015-Phase Launch methodology from internal testing to full release

02ORB Framework implementation for multi-channel marketing

03Detailed Product Hunt preparation and engagement playbooks

04Strategic guidance for waitlists, early access, and beta programs

05Comprehensive pre-launch and post-launch marketing checklists

060 GitHub stars

Use Cases

01Structuring a phased rollout for a major new software feature

02Developing a content strategy to build a pre-launch waitlist

03Planning a Product Hunt launch for a new SaaS application

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front launch-strategy

For use in Claude.ai and ChatGPT

Key Features

015-Phase Launch methodology from internal testing to full release

02ORB Framework implementation for multi-channel marketing

03Detailed Product Hunt preparation and engagement playbooks

04Strategic guidance for waitlists, early access, and beta programs

05Comprehensive pre-launch and post-launch marketing checklists

060 GitHub stars

Use Cases

01Structuring a phased rollout for a major new software feature

02Developing a content strategy to build a pre-launch waitlist

03Planning a Product Hunt launch for a new SaaS application

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front launch-strategy

For use in Claude.ai and ChatGPT