Loss Aversion Psychology

About

The Loss Aversion Psychology skill empowers Claude to leverage key cognitive biases that influence human decision-making. By applying the principle that losses are felt twice as strongly as gains, this skill helps teams design more effective onboarding flows, anti-churn features, and conversion-focused copy. It provides a structured framework for identifying 'endowment effect' opportunities and reframing value propositions, while maintaining a strict ethical audit to ensure psychological triggers are used transparently and responsibly.

Key Features

• Ethical implementation audit to prevent manipulative dark patterns
• User journey mapping for endowment effect and ownership opportunities
• 9 GitHub stars
• Strategic loss-framing for product messaging and copy optimization
• Prospect Theory analysis for pricing and trial expiration strategies
• Comprehensive templates for feature-specific loss-aversion analysis

Use Cases

• Developing gamified retention features like streaks and progress milestones
• Redesigning a trial expiration sequence to emphasize the loss of saved data and access
• Crafting landing page copy that highlights the cost of inaction for potential customers