What industries is this skill suitable for?

While versatile, it includes specific considerations and metrics for SaaS, Marketplace, B2B Services, and Consumer-facing business models.

What is the primary purpose of the Market Sizing Analysis skill?

It provides a comprehensive framework and set of methodologies to calculate a business's total, serviceable, and obtainable market size for strategic planning and fundraising.

Does it support bottom-up analysis?

Yes, it includes a detailed bottom-up process that builds market size from customer segments, pricing, and penetration rates, which is often preferred by investors.

Can I use this for value-based pricing models?

Absolutely. The skill includes a Value Theory methodology specifically designed for disruptive innovations where existing market data might be limited.

Market Sizing Analysis

Name: Market Sizing Analysis
Author: nguyendinhquocx

bynguyendinhquocx

0•

Marketing Automation

Calculates TAM, SAM, and SOM using industry-standard top-down, bottom-up, and value theory methodologies for startup opportunities.

The Market Sizing Analysis skill provides a structured framework for startups and businesses to accurately quantify their market opportunity. It guides users through the process of defining target markets and applying three complementary methodologies—top-down research, bottom-up customer segmentation, and value-based theory—to determine Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). This skill is essential for developing data-backed strategy, preparing investor-ready pitch decks, and creating realistic 3-5 year financial projections grounded in defensible market data.

Key Features

01Three-tier framework for TAM, SAM, and SOM calculation

02Multi-methodology analysis including top-down and bottom-up approaches

03Industry-specific metrics for SaaS, Marketplaces, and B2B services

04Value Theory modeling based on problem-solving impact and willingness to pay

05Step-by-step market validation and triangulation techniques

060 GitHub stars

Use Cases

01Developing defensible market opportunity slides for venture capital fundraising

02Validating the commercial viability of new product categories or disruptive innovations

03Defining strategic go-to-market priorities based on addressable segment size

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add nguyendinhquocx/code-ai market-sizing-analysis

For use in Claude.ai and ChatGPT

Download Skill