What is the Seven Sweeps Framework?

It is a sequential editing process that focuses on seven distinct dimensions: Clarity, Voice, Benefits (So What), Proof, Specificity, Emotion, and Risk Reduction to systematically polish copy.

Can I use this for non-marketing text?

While specifically optimized for marketing and conversion copy, the framework's focus on clarity, specificity, and tone is highly effective for any professional communication or documentation.

How does the 'So What' test work?

For every claim or feature in your copy, the skill asks 'So what?' to ensure the text explains the deeper benefit and how it actually improves the reader's life or workflow.

Does this skill rewrite my content from scratch?

No, the core philosophy is to enhance and refine your existing copy. It focuses on making incremental, high-impact improvements while preserving your original message and authorial voice.

Marketing Copy Editor

Name: Marketing Copy Editor
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Enhances marketing and conversion copy using a systematic seven-sweep framework to improve clarity, voice, and impact.

The Copy Editing skill transforms Claude into an expert marketing editor that applies a rigorous, multi-pass methodology to refine existing text. Instead of generic rewrites, it utilizes the Seven Sweeps Framework—focusing sequentially on clarity, brand voice, benefit-driven claims (the 'So What' test), social proof, specificity, emotional resonance, and risk reduction. This structured approach ensures that marketing copy becomes more persuasive and conversion-oriented while strictly preserving the original author's intent and core message.

Key Features

01Evidence-based Prove It analysis to strengthen marketing claims

02Systematic Seven-Sweeps Framework for structured editing passes

03Specificity upgrades to replace vague language with concrete data

04So What test to bridge product features to tangible user benefits

05Risk reduction auditing to remove barriers to action near CTAs

060 GitHub stars

Use Cases

01Refining landing page copy to increase conversion rates

02Reviewing ad copy to ensure claims are specific and backed by proof

03Polishing marketing emails to ensure a consistent brand voice

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter copy-editing

For use in Claude.ai and ChatGPT

Key Features

01Evidence-based Prove It analysis to strengthen marketing claims

02Systematic Seven-Sweeps Framework for structured editing passes

03Specificity upgrades to replace vague language with concrete data

04So What test to bridge product features to tangible user benefits

05Risk reduction auditing to remove barriers to action near CTAs

060 GitHub stars

Use Cases

01Refining landing page copy to increase conversion rates

02Reviewing ad copy to ensure claims are specific and backed by proof

03Polishing marketing emails to ensure a consistent brand voice

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter copy-editing

For use in Claude.ai and ChatGPT