Does this skill work with my existing brand guidelines?

Yes, it automatically looks for a .claude/product-marketing-context.md file to ensure all edits remain consistent with your defined brand voice and customer language.

Can I use this for technical documentation?

While designed for marketing, the Clarity and Specificity sweeps are highly effective for improving technical documentation, though the emotional sweeps are specifically tuned for conversion copy.

How does it handle jargon and corporate-speak?

The Clarity sweep specifically identifies insider language and abstract 'corporate-speak,' suggesting more human, accessible alternatives that resonate better with readers.

What is the Seven Sweeps framework used by this skill?

It is a sequential editing process that focuses on one dimension at a time: Clarity, Voice/Tone, So What (Benefits), Prove It (Social Proof), Specificity, Heightened Emotion, and Zero Risk.

Marketing Copy Editor

Name: Marketing Copy Editor
Author: mysticaltech

bymysticaltech

•

Marketing Automation

Refines and optimizes marketing copy using a systematic seven-sweep framework to improve clarity, resonance, and conversion.

The Copy Editing skill transforms Claude into an expert marketing editor that follows a rigorous seven-stage 'sweeps' methodology. Instead of making arbitrary changes, it systematically evaluates copy for clarity, voice consistency, benefit-driven messaging (the 'So What' test), social proof, concrete specificity, emotional impact, and risk reversal. By checking for local product marketing context, it ensures that every polish and proofread remains perfectly aligned with your specific brand voice and target audience objectives.

Key Features

01Seven-sweep systematic editing framework for comprehensive copy improvement

02Specificity upgrades that replace vague claims with concrete, data-backed statements

03Risk reversal analysis to identify and eliminate conversion friction

0459 GitHub stars

05Benefit-driven 'So What' testing to transform features into compelling outcomes

06Brand voice alignment through automated product marketing context integration

Use Cases

01Reviewing product descriptions to add specific proof points and remove corporate jargon

02Optimizing landing page headlines and body copy for higher conversion rates

03Polishing email marketing campaigns to ensure emotional resonance and clarity

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mysticaltech/marketingskills copy-editing

For use in Claude.ai and ChatGPT

Download Skill