What is the Marketing Fundamentals skill?

It is a specialized capability for Claude Code that provides foundational knowledge and frameworks like TOFU/BOFU funnels and JTBD to improve marketing strategy and execution.

Can I use this for customer journey mapping?

Yes, the skill includes detailed templates and logic for mapping touchpoints, emotions, and key questions across every stage of the customer lifecycle.

How does this skill help with AI copywriting?

It applies marketing psychology principles and positioning frameworks to ensure your AI-generated copy is persuasive, evidence-based, and aligned with your brand's unique value.

Is this skill suitable for non-marketers?

Absolutely. It is designed to help developers, founders, and product managers use Claude Code to implement professional-grade marketing strategy without needing a formal marketing background.

Marketing Fundamentals

Name: Marketing Fundamentals
Author: aitytech

byaitytech

•

184

Marketing Automation

Provides foundational marketing frameworks, consumer psychology principles, and strategic positioning models for enterprise-grade growth.

About

This skill equips Claude Code with a comprehensive knowledge base of essential marketing principles, from funnel optimization and customer journey mapping to value proposition design and psychology-backed persuasion. It acts as a strategic advisor, ensuring that all marketing-related tasks—whether copywriting, campaign planning, or performance analysis—are grounded in proven frameworks like Jobs-to-be-Done and the Cialdini principles of influence. It is ideal for teams looking to align their technical execution with professional marketing strategy.

Key Features

Full-funnel strategic planning across TOFU, MOFU, and BOFU stages
Application of core marketing psychology and persuasion principles
Value Proposition and Jobs-to-be-Done (JTBD) framework implementation
Strategic positioning statement generation and competitive differentiation
Comprehensive customer journey mapping and touchpoint analysis
184 GitHub stars

Use Cases

Crafting high-conversion marketing copy based on proven psychological triggers
Developing a comprehensive customer acquisition strategy for a new product launch
Mapping out complex buyer journeys to identify and fix conversion bottlenecks

About

Key Features

Full-funnel strategic planning across TOFU, MOFU, and BOFU stages
Application of core marketing psychology and persuasion principles
Value Proposition and Jobs-to-be-Done (JTBD) framework implementation
Strategic positioning statement generation and competitive differentiation
Comprehensive customer journey mapping and touchpoint analysis
184 GitHub stars

Use Cases

Crafting high-conversion marketing copy based on proven psychological triggers
Developing a comprehensive customer acquisition strategy for a new product launch
Mapping out complex buyer journeys to identify and fix conversion bottlenecks