How does this skill personalize recommendations?

It checks for a specific configuration file in your repository (.claude/product-marketing-context.md) to ensure all psychological insights align with your specific product and target audience.

What are marketing mental models?

Mental models are thinking tools like 'Social Proof' or 'First Principles' that help you understand complex customer behaviors and make better strategic marketing decisions.

Can this skill help with funnel optimization?

Absolutely. It uses models like the Theory of Constraints and the Goal-Gradient Effect to identify where users drop off and how to motivate them to complete their journey.

Is the use of psychology in this skill ethical?

Yes, the skill includes specific instructions to provide guidance on how to implement psychological principles ethically and transparently to build sustainable customer trust.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: max0n232

bymax0n232

0•

Marketing Automation

Applies over 70 psychological principles and behavioral science mental models to optimize marketing strategy and consumer behavior analysis.

This skill transforms Claude into an expert marketing strategist by leveraging a library of 70+ psychological mental models. It helps users understand the underlying reasons behind consumer decisions, identify conversion bottlenecks, and apply ethical persuasion techniques to marketing campaigns. By integrating with local product context files, it provides highly tailored recommendations for everything from pricing strategies using the Zero-Price Effect to building brand loyalty through the IKEA Effect and Social Proof.

Key Features

01Conversion optimization frameworks based on human decision-making patterns

02Strategic problem-solving tools like Inversion and First Principles

03Ethical implementation guidelines for behavioral science triggers

04Context-aware analysis using local product-marketing-context.md files

050 GitHub stars

06Library of 70+ categorized mental models for marketing application

Use Cases

01Designing pricing tiers and subscription models using Mental Accounting and Decoy Effects

02Analyzing user friction on landing pages using the Paradox of Choice and Status-Quo Bias

03Developing high-converting copy by applying the Zeigarnik Effect and Curiosity Gaps

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add max0n232/arkhos marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill