Can I use this for content creation?

Absolutely. You can apply models like the Mere Exposure Effect or the Zeigarnik Effect to create more engaging, memorable, and persuasive marketing content.

Is the psychological influence ethical?

Yes, the skill explicitly includes guidelines for the ethical application of behavioral science, focusing on helping customers make better decisions rather than using manipulative tactics.

What are marketing mental models?

Mental models are thinking tools that help simplify complex marketing problems, allowing you to understand buyer behavior and make better strategic decisions based on proven psychological principles.

How does this skill help with conversion optimization?

It identifies specific cognitive biases and psychological triggers, such as the Paradox of Choice or the Scarcity Principle, to help you remove friction and increase motivation in your sales funnel.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: aitytech

byaitytech

•

184

Marketing Automation

Applies over 70 psychological principles and mental models to help you understand consumer behavior and optimize marketing strategy.

About

This skill empowers Claude Code users to apply rigorous behavioral science and mental models to their marketing initiatives. By integrating over 70 frameworks—ranging from foundational strategies like First Principles and Jobs to Be Done to psychological triggers like the IKEA Effect and Social Proof—it helps teams identify growth bottlenecks, refine messaging, and influence consumer decision-making ethically. Whether you're troubleshooting a conversion funnel or building a brand from scratch, this skill provides the cognitive tools necessary to move beyond surface-level tactics and solve core business challenges.

Key Features

184 GitHub stars
Access to 70+ categorized marketing mental models
Frameworks for identifying and fixing conversion bottlenecks
Decision-making tools like Occam's Razor and Second-Order Thinking
Ethical behavior influence patterns based on behavioral science
Strategic troubleshooting using inversion and first principles thinking

Use Cases

Crafting persuasive marketing copy using cognitive biases like the Pratfall Effect and Social Proof.
Developing high-level product strategies using the Jobs to Be Done framework and Second-Order Thinking.
Optimizing conversion funnels by identifying and removing psychological friction points.

About

Key Features

184 GitHub stars
Access to 70+ categorized marketing mental models
Frameworks for identifying and fixing conversion bottlenecks
Decision-making tools like Occam's Razor and Second-Order Thinking
Ethical behavior influence patterns based on behavioral science
Strategic troubleshooting using inversion and first principles thinking

Use Cases

Crafting persuasive marketing copy using cognitive biases like the Pratfall Effect and Social Proof.
Developing high-level product strategies using the Jobs to Be Done framework and Second-Order Thinking.
Optimizing conversion funnels by identifying and removing psychological friction points.