Does it provide industry-specific guidance?

Yes, it includes tailored patterns and best practices for SaaS, e-commerce, professional services, and mobile app promotional pages.

How does it handle mobile responsiveness?

It incorporates specific mobile considerations like thumb-friendly CTA placement, simplified navigation patterns, and performance optimization for slower networks.

Which copywriting frameworks does this skill support?

The skill includes frameworks like PAS (Problem-Agitate-Solution), AIDA (Attention-Interest-Desire-Action), and BAB (Before-After-Bridge) to craft persuasive content.

What is the Marketing Website skill for Claude Code?

It is a specialized capability that guides Claude in building high-converting web presences using proven copywriting, psychological triggers, and structural patterns.

Can this skill help with SEO performance?

Yes, it provides actionable guidance on page-level metadata, technical SEO basics, and content strategies to improve search engine rankings and visibility.

Marketing Website Strategy

Name: Marketing Website Strategy
Author: srstomp

bysrstomp

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Marketing Automation

Builds high-converting marketing websites by applying persuasive copywriting frameworks, optimized page structures, and SEO best practices.

About

The Marketing Website skill transforms Claude into a conversion-focused web strategist and copywriter, specifically designed to help developers create sites that turn visitors into customers. It provides structured guidance on psychological triggers, proven layout patterns like the PAS and AIDA frameworks, and technical SEO essentials. Whether building a SaaS landing page, a product showcase, or a lead-generation site, this skill ensures every element—from headlines to CTAs—is optimized for engagement, clarity, and search visibility.

Key Features

Conversion-optimized landing page and multi-page site structures
Psychological pricing strategies and social proof implementation
2 GitHub stars
Persuasive copywriting frameworks (PAS, AIDA, BAB) and headline formulas
Mobile-first design checklists for responsive conversion optimization
Comprehensive SEO guidance including metadata and content strategy

Use Cases

Refining website copy and structure to improve lead generation and sign-ups
Developing a high-converting landing page for a SaaS product launch
Optimizing technical SEO and content hierarchy for an existing marketing site

About

Key Features

Conversion-optimized landing page and multi-page site structures
Psychological pricing strategies and social proof implementation
2 GitHub stars
Persuasive copywriting frameworks (PAS, AIDA, BAB) and headline formulas
Mobile-first design checklists for responsive conversion optimization
Comprehensive SEO guidance including metadata and content strategy

Use Cases

Refining website copy and structure to improve lead generation and sign-ups
Developing a high-converting landing page for a SaaS product launch
Optimizing technical SEO and content hierarchy for an existing marketing site