Can I use my own DOCX templates?

Yes, Mary can parse an empty DOCX template and map your unstructured email copy directly into the template's existing table structure and token fields.

Does this skill connect directly to Marketo?

Yes, it can integrate with Marketo MCP tools to fetch program IDs, token lists, and deliverable details to build a brief from scratch without manual input.

How does it handle branding?

Mary applies specific brand guidelines including hex-coded headers, custom logos in the footer, and specific typography to ensure all briefings look consistent.

What is Mary - Marketo Campaign Briefing Builder?

It is a Claude Code skill that automates the creation of Marketo campaign briefing documents, mapping content to program tokens in a structured DOCX format.

What campaign types does it support?

It specifically supports Single Email, Multi-Touch Email (sequences like 3-Touch), and Event + Landing Page campaign structures.

Mary - Marketo Campaign Briefing Builder

Name: Mary - Marketo Campaign Briefing Builder
Author: AllGoodHQ

byAllGoodHQ

0•

Marketing Automation

Automates the creation of structured DOCX briefing documents for Marketo email and event campaigns by mapping content to program tokens.

Mary is a specialized skill designed for marketing operations and demand generation teams to streamline the campaign documentation process. It handles the tedious task of mapping email copy, subject lines, and CTAs to Marketo program tokens by generating standardized, brand-aligned DOCX briefings. Whether converting raw copy into an existing template or pulling program data directly via Marketo MCP, Mary ensures that every deliverable is accurately documented with visual markers, consistent formatting, and precise token numbering for error-free campaign execution.

Key Features

01Support for complex multi-touch email sequences and event-based campaign structures

02DOCX parsing and generation with custom branding, headers, and footers

03Document Conversion mode for mapping unstructured copy into structured templates

04Campaign Build mode for creating briefings directly from Marketo program data

050 GitHub stars

06Automated token-to-row mapping for Marketo email and landing page assets

Use Cases

01Converting a messy draft of email copy into a professional Marketo token briefing document

02Generating a standardized campaign brief from an existing Marketo program ID

03Scaling marketing operations by automating the creation of 3-touch email campaign templates

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add allgoodhq/allgood-marketplace mary-email-brief

For use in Claude.ai and ChatGPT

Key Features

01Support for complex multi-touch email sequences and event-based campaign structures

02DOCX parsing and generation with custom branding, headers, and footers

03Document Conversion mode for mapping unstructured copy into structured templates

04Campaign Build mode for creating briefings directly from Marketo program data

050 GitHub stars

06Automated token-to-row mapping for Marketo email and landing page assets

Use Cases

01Converting a messy draft of email copy into a professional Marketo token briefing document

02Generating a standardized campaign brief from an existing Marketo program ID

03Scaling marketing operations by automating the creation of 3-touch email campaign templates