Can I use this for sales and marketing alignment?

Yes, by creating a centralized Message House and CTA matrix, both sales and marketing teams can pull from the same source of truth for their outreach.

Does it support different funnel stages?

Absolutely. The CTA matrix specifically maps calls-to-action to the intersection of persona, funnel stage, and urgency levels.

What is the Message Architecture skill for Claude Code?

It is a specialized capability within the GTM Agents collection that provides structured frameworks for building brand messaging, hooks, and call-to-action playbooks.

How does the hook bank formula work?

The skill utilizes specific formulas mapped to different channels (like LinkedIn, email, or landing pages) to generate multiple high-impact opening lines based on your core value proposition.

Message Architecture

Name: Message Architecture
Author: gtmagents

bygtmagents

•

Marketing Automation

Develops structured messaging hierarchies, high-converting hook banks, and stage-specific CTA playbooks for consistent brand communication.

The Message Architecture skill transforms Claude into a Go-To-Market specialist capable of building robust communication frameworks. By implementing a multi-step system covering audience insights, value promises, and proof points, it ensures that every piece of copy aligns with a central strategic house. It is ideal for marketing teams, sales leaders, and product managers who need to maintain messaging consistency across diverse channels while scaling content production through AI.

Key Features

01Funnel-stage specific CTA matrix (Persona x Stage x Action)

02Compliance-ready banned phrase and terminology documentation

03Strategic messaging hierarchy and Message House construction

04Proof-point and metric lifecycle management

0529 GitHub stars

06Formula-based hook bank generation for multi-channel distribution

Use Cases

01Onboarding external agencies or new writers to a specific brand voice

02Auditing legacy content for consistency against updated brand positioning

03Standardizing messaging for new feature launches across sales and marketing

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents message-architecture

For use in Claude.ai and ChatGPT

Download Skill