Is this skill specific to the Meta Ads platform?

While the core principles of media buying are universal, this skill is specifically optimized for the Meta (Facebook/Instagram) ecosystem, including its unique auction behaviors and placement options.

What testing methods does this skill support?

It supports several proven methods, including ABO-based initial testing, the 2x2x3 creative testing method, and the 'Double Six Shooter' strategy for finding winning avatar and image combinations.

Can it help with budget management and scaling?

Yes, it provides specific rules for budget allocation, including kill criteria for losing ads (based on target CPL) and incremental 20% increase rules for scaling winners safely.

Does it provide targeting recommendations?

Absolutely. It offers guidance on using specific audience sources like 2% Lookalike audiences for testing and expanding to 10% LALs or broad targeting during the scaling phase.

Meta Campaign Structure Designer

Name: Meta Campaign Structure Designer
Author: WalkerHi11

byWalkerHi11

0•

Marketing Automation

Designs optimized Meta campaign architectures for testing and scaling using proven media buying methodologies.

This skill provides a comprehensive framework for building high-performance Facebook and Meta ad campaigns directly within your workflow. It guides users through assessing offer types, choosing between ABO and CBO structures, and implementing advanced testing methods like the 2x2x3 or Double Six Shooter. By providing detailed blueprints for testing, validation, and full-scale phases—along with specific budget rules, audience targeting parameters, and creative cadences—it ensures that media buying operations are structured for both efficiency and rapid growth.

Key Features

01Automated campaign blueprint generation for ABO and CBO structures

02Guided budget allocation and kill/winner criteria based on performance data

030 GitHub stars

04Multi-phase scaling strategies including lookalike audience expansion rules

05Detailed creative testing cadences and account de-risking patterns

06Implementation of expert-level testing methodologies like the Double Six Shooter

Use Cases

01Setting up a new Meta ad campaign for a fresh product or offer launch

02Transitioning successful tests into high-budget CBO scaling campaigns

03Optimizing existing account architecture to improve stability and ROAS

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins campaign-structure

For use in Claude.ai and ChatGPT

Download Skill