Which advertising platforms does this skill support?

The skill provides expert guidance for Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Twitter/X Ads, and TikTok Ads.

Can this skill help with ad copywriting?

Yes, it includes specialized frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB) to generate compelling primary text and headlines.

How does it assist with campaign optimization?

It provides checklists for weekly and monthly reviews, identifying levers to pull when CPA is too high, CTR is low, or CPMs are uncompetitive.

Does it offer advice on budget management?

Yes, it includes a testing vs. scaling framework, recommending a 70/30 split for testing and specific percentage increases for scaling winning campaigns.

Paid Ads & Performance Marketing

Name: Paid Ads & Performance Marketing
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Architects, optimizes, and scales multi-channel paid advertising campaigns across Google, Meta, LinkedIn, and other major ad platforms.

This skill transforms Claude into a senior performance marketing strategist, providing deep expertise in cross-platform paid media execution. It offers comprehensive frameworks for campaign structure, audience targeting, and data-driven optimization for platforms including Google Ads, Meta, LinkedIn, and TikTok. By leveraging proven ad copy formulas like PAS and BAB, alongside detailed budget allocation strategies, this skill helps users move from initial campaign setup to advanced scaling while maintaining target CPA and ROAS goals.

Key Features

01Granular audience targeting strategies for both B2B and B2C

02High-conversion ad copy frameworks (PAS, BAB, and Social Proof)

03Multi-platform strategy guides for Google, Meta, LinkedIn, X, and TikTok

04Structured campaign organization and naming convention standards

050 GitHub stars

06Optimization checklists for improving CTR, CPA, and ROAS

Use Cases

01Building full-funnel retargeting sequences for e-commerce or SaaS

02Drafting high-intent search ad copy and keyword structures for Google Ads

03Scaling ad spend through automated bid strategies and audience expansion

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front paid-ads

For use in Claude.ai and ChatGPT

Download Skill