Is budget management included?

The skill offers a budget allocation framework for both testing (70/30 rule) and scaling phases, including advice on incremental budget increases.

Which ad platforms are supported by this skill?

The skill provides expert guidance for Google Ads (Search, PMax, Display), Meta (Facebook/Instagram), LinkedIn Ads, Twitter/X Ads, and TikTok Ads.

Does it include retargeting strategies?

Yes, it features a complete funnel-based retargeting framework with recommended time windows, frequency caps, and essential exclusion lists.

Can this skill help write ad copy?

Yes, it includes specialized frameworks like Problem-Agitate-Solve (PAS) and Social Proof Lead to create compelling copy for search and social placements.

How does it assist with campaign optimization?

It provides diagnostic levers for high CPA or low CTR, recommending specific actions for creative refreshes, audience tightening, or bid strategy adjustments.

Paid Ads Strategist

Name: Paid Ads Strategist
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Architects, optimizes, and scales high-performing paid advertising campaigns across Google, Meta, LinkedIn, and other major ad platforms.

The Paid Ads skill transforms Claude into a senior performance marketing expert focused on driving efficient customer acquisition. It provides comprehensive frameworks for campaign strategy, platform-specific targeting (Google, Meta, LinkedIn, TikTok, X), and high-converting ad copy creation using proven models like PAS and BAB. Whether you are launching a new product or optimizing existing spend, this skill offers rigorous guidance on account structure, budget allocation, retargeting windows, and performance analysis to maximize ROAS and minimize CPA.

Key Features

01Multi-platform strategy guides for Search, Social, and B2B advertising

020 GitHub stars

03Ad copy frameworks including Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB)

04Budget scaling frameworks to manage algorithm learning and risk

05Comprehensive optimization checklists for CPA, CTR, and landing page performance

06Granular audience targeting strategies for interest, intent, and lookalike segments

Use Cases

01Drafting high-converting ad copy and headlines for a new Meta or Google Ads launch

02Designing a full-funnel retargeting strategy with specific exclusion rules and windows

03Auditing existing campaign structures to improve Quality Score and reduce wasted spend

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front paid-ads

For use in Claude.ai and ChatGPT

Download Skill