Which advertising platforms does this skill support?

The skill provides comprehensive expertise for Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Twitter/X Ads, and TikTok Ads.

Can this skill help with ad copywriting?

Yes, it includes proven frameworks like PAS (Problem-Agitate-Solve) and BAB (Before-After-Bridge) for both search and social ad creative.

Does it provide guidance on budget management?

Yes, it offers a budget allocation framework for both testing and scaling phases, including specific recommendations for safe budget increases.

Can it help troubleshoot underperforming campaigns?

Absolutely. It includes specific optimization levers to address high CPAs, low CTRs, and high CPMs through audience, creative, and bidding refinement.

Is there support for B2B-specific targeting?

Yes, the skill includes specialized strategies for LinkedIn Ads, focusing on job titles, seniority, and company-based Account-Based Marketing (ABM).

Paid Advertising Expert

Name: Paid Advertising Expert
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Develops, optimizes, and scales cross-platform paid advertising campaigns to drive high-conversion performance marketing results.

The Paid Ads skill transforms Claude into a sophisticated performance marketing consultant capable of architecting comprehensive advertising strategies across Google, Meta, LinkedIn, TikTok, and X. It provides structured frameworks for campaign organization, platform-specific audience targeting, and high-impact ad copywriting using proven models like PAS and BAB. Whether you are launching a new product, scaling existing spend, or troubleshooting high CPAs, this skill offers data-driven guidance on budget allocation, creative testing, and multi-channel attribution to ensure efficient customer acquisition and improved ROAS.

Key Features

01Performance optimization checklists for CPA, CTR, and ROAS improvements

02Ad copywriting frameworks including PAS, BAB, and Social Proof leads

03Advanced audience targeting and full-funnel retargeting structures

04Multi-platform strategy for Google Ads, Meta, LinkedIn, TikTok, and X

05Data-driven budget allocation and scaling progression frameworks

060 GitHub stars

Use Cases

01Optimizing underperforming campaigns by troubleshooting high CPAs and low CTRs

02Designing a multi-stage retargeting funnel to convert trial users and cart abandoners

03Creating high-converting search and social ad copy for a new product launch

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter paid-ads

For use in Claude.ai and ChatGPT

Download Skill