How does this skill handle different market stages?

It assesses whether your market is New, Growing, Crowded, Jaded, or Mature, then recommends a specific promise strategy (e.g., identity-based selling for mature markets or proof-heavy claims for jaded ones).

What is a 'unique mechanism' in this skill?

A unique mechanism is the specific part of your process or solution that competitors ignore or skip. This skill helps you identify and name it to create an 'unfair advantage' in your marketing.

Can this skill help with copywriting?

Yes, while it focuses on strategy, it provides specific angle templates and formulas that can be directly used as headlines or hooks in your copy.

When should I activate the positioning-angles skill?

Activate it when you feel your product sounds like everyone else, if users are skeptical of your claims, or if you need to find a way to stand out against dominant competitors.

Positioning Angles Strategy

Name: Positioning Angles Strategy
Author: shipshitdev

byshipshitdev

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Marketing Automation

Transforms product messaging by identifying unique marketing mechanisms and high-converting angles tailored to market maturity.

This skill acts as an expert positioning strategist to help businesses stand out in crowded or jaded markets. It guides users through a structured four-step framework: matching the market stage, uncovering hidden unique mechanisms, selecting from five proven angle types—Contrarian, Transformation, Enemy, Speed, and Specificity—and validating them against a rigorous three-point test. It is essential for founders and marketers struggling with low conversion rates or messaging that feels indistinguishable from the competition.

Key Features

01Five-point Angle Generation including Contrarian and Enemy angles

02Market Stage Matrix for matching promises to audience awareness levels

03Three-point validation test for specificity and believability

0410 GitHub stars

05Mechanism Discovery framework to identify unique business processes

06Step-by-step execution workflow with naming formulas and templates

Use Cases

01Revitalizing a product that has stopped selling by finding a fresh angle

02Differentiating a service in a highly commoditized or crowded market

03Creating high-impact headlines and hooks for performance marketing ads

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add shipshitdev/library positioning-angles

For use in Claude.ai and ChatGPT

Download Skill