About
The Positioning Development skill provides a structured framework for defining how a product should be perceived by the market relative to competitors. It guides AI agents through five critical phases: category strategy, competitive alternative mapping, differentiation analysis, positioning statement creation, and viability validation. By enforcing hard gates—such as requiring prior market analysis—this skill ensures that product positioning is rooted in data rather than assumptions, helping teams avoid derivative messaging and establish a defensible, unique market presence.
