What are the five phases of a launch recommended by this skill?

The phases are: 1. Internal Launch (feedback), 2. Alpha Launch (external validation), 3. Beta Launch (buzz building), 4. Early Access Launch (scaling), and 5. Full Launch (general availability).

Does it cover small feature updates or just big launches?

It covers both. The skill includes an announcement matrix to help you decide if an update deserves a full campaign, a targeted announcement, or just a mention in the changelog.

Can this skill help with Product Hunt launches?

Yes, it includes a detailed strategy for pre-launch preparation, listing optimization, launch-day engagement, and post-launch follow-up to maximize your chances of becoming Product of the Day.

What is the ORB framework used in this skill?

The ORB framework organizes marketing into Owned channels (email, blog), Rented channels (social media, marketplaces), and Borrowed channels (influencers, guest posts) to maximize reach and conversion.

Product Launch Strategy

Name: Product Launch Strategy
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Develops comprehensive SaaS product launch plans and feature announcement strategies to build market momentum and user engagement.

The Product Launch Strategy skill transforms Claude into an expert SaaS marketing consultant, guiding users through the complexities of bringing a product to market. It utilizes the ORB Framework (Owned, Rented, and Borrowed channels) and a structured Five-Phase Launch Approach to move products from internal testing to global availability. Whether you are planning a Product Hunt debut, managing an early access waitlist, or coordinating a major feature rollout, this skill provides the checklists, channel tactics, and post-launch frameworks necessary to capture attention and drive sustainable growth.

Key Features

01ORB Framework for channel strategy (Owned, Rented, Borrowed)

02Specialized Product Hunt optimization and engagement tactics

03Comprehensive pre-launch and post-launch checklists

04Five-phase launch methodology (Internal, Alpha, Beta, Early Access, Full)

05Feature announcement prioritization matrix for ongoing updates

060 GitHub stars

Use Cases

01Drafting a multi-channel go-to-market plan for a new SaaS application

02Designing a phased beta rollout to collect feedback and build a waitlist

03Optimizing a Product Hunt listing and launch day engagement strategy

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter launch-strategy

For use in Claude.ai and ChatGPT

Download Skill