Can I update the context later?

Yes, you can run the skill at any time to refresh specific sections or update information as your product and market evolve.

Do I have to fill out every section manually?

No, the skill offers an auto-drafting feature that scans your README, landing pages, and metadata to generate a V1 automatically.

Where is the marketing context stored?

The context is saved as a structured markdown file at .claude/product-marketing-context.md within your repository.

How do other skills use this context document?

Other marketing-focused Claude skills are programmed to reference this file as a 'source of truth' to ensure all generated content aligns with your brand.

Is this skill suitable for both B2B and B2C products?

Yes, the framework includes sections for complex B2B stakeholder mapping but is flexible enough for B2C SaaS, e-commerce, and services.

Product Marketing Context

Name: Product Marketing Context
Author: coreyhaines31

bycoreyhaines31

•

7,076

•

Marketing Automation

Establishes a foundational source of truth for your product's positioning, target audience, and messaging to power AI-driven marketing tasks.

The Product Marketing Context skill automates the creation and maintenance of a comprehensive positioning document stored directly in your repository at .claude/product-marketing-context.md. By scanning your codebase or conducting guided conversational interviews, it captures vital strategic information including target personas, competitive differentiators, and verbatim customer language. This centralized context ensures that all subsequent marketing actions performed by Claude remain consistent with your brand voice and strategic goals, eliminating the need to repeat foundational details across different tasks.

Key Features

01Conversational framework for capturing deep marketing insights and JTBD

02Standardized storage of brand voice, personas, and competitive landscape

037,076 GitHub stars

04Support for capturing verbatim customer language and brand-specific glossaries

05Automated codebase analysis to draft initial product positioning

06Centralized context file for seamless integration with other marketing skills

Use Cases

01Documenting product differentiation and competitive analysis within the development environment

02Aligning AI-generated copy with specific brand voice and customer language

03Onboarding a new project to Claude Code for consistent marketing automation

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreyhaines31/marketingskills product-marketing-context

For use in Claude.ai and ChatGPT

Download Skill