What is a Product Marketing Context document?

It is a foundational Markdown file stored in your repository that defines your product's value proposition, audience, and voice for AI agents to reference in future tasks.

Why do I need this specific marketing skill?

It prevents 'context drift' and the need to repeat basic product details every time you ask Claude to write a blog post, social update, or landing page copy.

Where is the marketing data stored?

All information is saved locally within your project directory at `.claude/product-marketing-context.md`, ensuring your strategy stays with your code.

How does the auto-draft feature work?

The skill analyzes your project's repository—including the README, landing pages, marketing copy, and package.json—to generate a V1 of your marketing strategy automatically.

Product Marketing Context

Name: Product Marketing Context
Author: mysticaltech

bymysticaltech

•

Marketing Automation

Automates the creation and maintenance of a comprehensive product marketing strategy document to provide consistent context for AI-driven marketing tasks.

This skill enables Claude to act as a senior product marketer by establishing a persistent 'source of truth' for your product's positioning, messaging, and audience. It scans your codebase—including READMEs, landing pages, and metadata—to auto-draft a detailed marketing context file or guides you through a conversational discovery process to capture verbatim customer language, competitive advantages, and brand voice. Once stored at `.claude/product-marketing-context.md`, this document serves as the foundational reference for all other marketing-related skills, ensuring high-quality, consistent outputs across campaigns, copy, and strategy without repeating basic info.

Key Features

0159 GitHub stars

02Automated codebase analysis to draft initial product positioning and messaging.

03Detailed mapping of switching dynamics and customer-specific terminology.

04Centralized context management to eliminate repetitive prompting in marketing tasks.

05Conversational discovery for capturing Jobs to be Done and deep customer pain points.

06Structured storage for brand voice, target personas, and competitive differentiation.

Use Cases

01Updating product positioning and competitive landscape analysis directly within the dev workflow.

02Establishing a foundational marketing strategy for a new SaaS or open-source project.

03Aligning AI-generated marketing copy with specific brand voice and customer language.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mysticaltech/marketingskills product-marketing-context

For use in Claude.ai and ChatGPT

Download Skill