What are the best 'trigger moments' for asking for a referral?

The most effective moments are right after a user's 'aha' moment, after achieving a specific milestone, following a positive support interaction, or during a renewal/upgrade cycle.

Can this skill help prevent referral fraud and abuse?

Yes, it provides strategies for technical prevention like device fingerprinting and IP monitoring, as well as policy-based solutions like delayed payouts and activity thresholds.

What is the difference between a referral and an affiliate program?

Referral programs typically focus on existing customers sharing with their personal network for rewards or credit, while affiliate programs target third-party creators and influencers who promote products for cash commissions.

How do I calculate the right incentive for my referral program?

This skill uses the formula: Max Reward = (Customer LTV × Gross Margin) - Target CAC to ensure your incentives are profitable while remaining attractive to users.

Referral & Affiliate Program Design

Name: Referral & Affiliate Program Design
Author: aitytech

byaitytech

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184

Marketing Automation

Designs, optimizes, and analyzes referral and affiliate marketing programs to transform existing customers and partners into high-velocity growth engines.

About

This skill equips Claude with the expertise of a viral growth strategist to help you build, scale, and optimize referral and affiliate systems. It provides comprehensive frameworks for identifying high-conversion trigger moments, designing double-sided incentive structures, and calculating critical growth metrics like the viral coefficient (K-factor). Whether you are launching a B2B SaaS partner program or a B2C consumer referral loop, this skill offers data-driven guidance on incentive sizing, affiliate recruitment templates, and robust fraud prevention measures to ensure your word-of-mouth marketing is both effective and secure.

Key Features

Viral growth modeling including K-factor and referral rate analysis
184 GitHub stars
Incentive structure optimization based on LTV and CAC modeling
Strategic design for B2B and B2C referral, affiliate, and ambassador programs
Affiliate recruitment and enablement asset generation
Fraud prevention strategies including technical and policy-based safeguards

Use Cases

Launching a new customer referral program to lower acquisition costs
Auditing and optimizing an existing affiliate program for better conversion
Modeling the ROI of a proposed viral loop or word-of-mouth strategy

About

Key Features

Viral growth modeling including K-factor and referral rate analysis
184 GitHub stars
Incentive structure optimization based on LTV and CAC modeling
Strategic design for B2B and B2C referral, affiliate, and ambassador programs
Affiliate recruitment and enablement asset generation
Fraud prevention strategies including technical and policy-based safeguards

Use Cases

Launching a new customer referral program to lower acquisition costs
Auditing and optimizing an existing affiliate program for better conversion
Modeling the ROI of a proposed viral loop or word-of-mouth strategy