About
This skill provides specialized domain expertise for building and scaling referral and affiliate programs. It guides users through the entire growth engineering process, from identifying high-intent trigger moments and designing double-sided incentive structures to calculating viral coefficients (K-factors) and implementing fraud prevention. Whether you are building a B2B partner network or a B2C viral loop, this skill offers the frameworks, ROI modeling, and implementation patterns needed to maximize word-of-mouth acquisition.