What types of incentives does this skill support?

It covers a wide range of structures including single-sided rewards, double-sided (win-win) rewards, and tiered gamification to drive both initial sharing and long-term engagement.

Can this skill help me choose between a referral and an affiliate program?

Yes, it provides a detailed comparison based on your business model, customer LTV, and product price point to determine which strategy will be most effective for your specific goals.

How does this skill help with program optimization?

It helps diagnose bottlenecks in your referral funnel—such as low awareness or low conversion—and suggests specific A/B tests and fixes to improve your referral rate and ROI.

Does it provide technical implementation advice?

While primarily focused on strategy and design, the skill includes integration guidance for popular platforms like Rewardful, Tolt, Mention Me, and Stripe.

Referral & Affiliate Program Strategy

Name: Referral & Affiliate Program Strategy
Author: monmacllcapp

bymonmacllcapp

0•

Marketing Automation

Designs, optimizes, and analyzes referral and affiliate programs to drive viral growth and customer acquisition.

This skill empowers developers and marketers to build high-converting referral and affiliate systems by providing expert guidance on incentive structures, viral loops, and program optimization. It helps identify high-intent trigger moments, choose between single or double-sided rewards, and integrates with industry-standard tools like Rewardful and Tolt to turn existing customers into a sustainable growth engine. Whether you are launching a new word-of-mouth campaign or fixing a leaking referral funnel, this skill provides the framework for scalable, low-CAC growth.

Key Features

01Strategic referral loop design and trigger moment identification

02Ready-to-use launch checklists and automated email nurture sequences

03Comprehensive incentive modeling including double-sided and tiered rewards

040 GitHub stars

05Comparison frameworks for customer referral vs. affiliate models

06A/B testing playbooks for messaging, placement, and reward types

Use Cases

01Setting up viral loops and 'refer-a-friend' triggers within a product workflow

02Designing a double-sided incentive program for a new SaaS application

03Optimizing an existing affiliate program to improve lead quality and conversion

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add monmacllcapp/skill-forks referral-program

For use in Claude.ai and ChatGPT

Download Skill